All things you need to know about Keywords [Beginner's Guide] - OnlineUpright

WHAT IS EXACTLY A KEYWORD?

A keyword is the best reflection of your content I mean to say that a “keyword” is  a thing which defines the purpose and intention of your 1000 word article in just a few words.

A thing that I wanna clear is that by the means of keywords I am not saying just only 1 or 2 words there can be 50 or 100 may be more than that in a keyword, [In this situation it will be called as keyphrases]

Basically every word or phrase that a person searches on Google is a keyword for e.g.

“best workout” is a keyword and “best workout plan to lose weight quickly for man” is also a keyword,

Now you can understand what I was trying to say.

WHY ARE KEYWORDS IMPORTANT?

Think a Lil bit about, “why a person will read my article”

The obvious answer, “He needs a solution for a problem or a recommendation for his needs and your the article will help him to do so.”

For e.g, You searched “most famous sports leagues”

So in this case, you need an answer to your question “which is the most popular sports league” and you will read an article about it.

Keywords can help your article rank on google.

Ranking means the place of your article in search results and upper your article is on google more you will get traffic.

And keywords are used to the target audience which means if you use the keyword “best bikes” in your the article then if anyone searches “best bikes” on google then your article will be seen to them.

Stuffing your keyword in your article with high density is not considered as it decreases the quality of the content and google considers quality more than keywords.

Using 1% to 2% keywords in your article which mean 10 words in a 1000 worded  article is best to rank at a high place and is recommended also.

But remember that you don’t use keywords in a bulk just fit the keywords in different places of your post.

I am telling you all of this by my experience and mark my words “this article will help you in boosting the traffic of your blog post.

QUALITIES TO LOOK OVER  A KEYWORD

1. Search Volume
2. Competition

Search Volume

search volume means the quantity (or number) of searches for a singular keyword in a given time period. This data is often contextualized within specific time periods to allow SEOs and marketers to see how specific keywords receive traffic over time.

Competition

The abundance of people worldwide venturing on each keyword comparative to all other keywords across Google is "Competition".

If the number of people attempting on a single keyword is high then it has high competition and vice versa

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